Ad Vultures

You must have seen the TV advertisements by policy bazaar to sell insurance. Life insurance is a sensitive subject because you have to talk about death. But the online aggregator has crossed all limits of humanity and decency when it comes to selling insurance. The ad tries to encash the fear of Corona in the minds of people. At a time when government is trying its best to prevent panic situation, there are companies like this which are playing with the fear in the minds of people and mocking them and insulting them for not being insured. I am not denying the importance of life or health insurance. But there are better, sensitive and smarter ways to sell insurance than to laugh at potential customers. And these companies also have some responsibility to the society and the nation.

At times I get angry at the actor for doing such an ad and curse him that he gets Corona but then I think he is only doing his job. Accepting such an ad is ethically right or wrong is another debate.

Today when I read a statement from CEO of policy bazaar that they are a humane company, I could not stop laughing. Who are they trying to fool after such horrendous advertising. Maybe the future shareholders.

I am not very sure if such cheap advertising brought them additional business or not. Because many of my friends and their family members also hate this advertisement. But I am surprised how advertising and insurance watchdogs are not doing anything to stop such third class gimmicks.

Recently Max Bupa insurance has also joined the band wagon by a similar advertisement.

Or maybe this is just an indication of overall fall in ethical standards in doing business.