Social Media Policy

Many organizations want their employees to promote the organization/employer on social media, but the social media sites are banned for use in office time. Where does one draw the line between social media sharing of organization related issues and restraints on harmful sharing. 

The article linked below throws light on how to walk the tight rope.

Creating Effective Corporate Social Media Policies

The article gives examples of high profile cases where irresponsible social media use has led to problems. These include Tesla, Keurig, Twitter etc.

The article highlights three themes of a good social media policy.
These include Control, Representation & Legal.

The purposes which flow from these themes include legitimacy of the source, perfect message mix (Sender, receiver, timing), reputation management, distinction between personal & professional messaging, limited liability and way-out of a crisis.