Notes on Management 170122

 By Sandip Das

It is possible to make the consumer a partner in your campaign if your advertising focuses on making an emotional connection with the client, rather than on making tall claims.

Empowering your customer service employees will inspire them to come up with magical solutions by going beyond the call of duty, which will go a long way towards enhancing the reputation of your brand.

To be authentic, it is important for managers to lead by example and walk the talk on the cultures and values they want to infuse in their organization.

Technology, speed, and agility are forcing us to rethink the way we approach innovation today. We cannot afford overly long development times or slow decision-making if we want to create a culture of innovation.

The best way to nurture and motivate young managers is to allow interaction with senior management to understand the strategic vision of the company, such that they hear the message directly and can contribute with fresh, innovative ideas.

To penetrate into a strong, competitive market, sometimes you need to challenge all conventional thinking in order to reimagine your brand.

Companies must understand that technology is just a means to enable the needs of human beings and they can anticipate challenges before making decisions by asking human-centric questions to drive the future of innovation.

When pioneering something new that customers do not know they want, and where you probably do not have a blueprint to work with, you must build the right environment by creating a need for your offering and expounding on its benefits.

Companies must understand what they stand for, and what they strive for and then deliberate on every aspect of the brand--from aesthetics to service--and embody it in the brand to achieve the highest level of customer satisfaction.

It is key for businesses to embrace age-, gender-, and rank-agnostic digital transformation in order to survive and maintain their competitive advantage in a fast-changing world.

Observing your potential customers and picking up on their likes and dislikes, even before they become actual customers, is a smart marketing move by brands, as it allows them time to plan meticulously years ahead, getting the edge over competition.

An effective way to inspire and train people is by inviting speakers from outside of your industry to speak about their experiences and different aspects of their business. This forces people to think of solutions beyond what is intuitive and take a leaf out of other industries.