Notes on Management 080222

Four aspects of user experience: Entertainment, education, Escapist, aesthetic. Richest experiences include all four.

Leadership is about how other people see you and making others successful. Success creates followers. Constant effort to identify, work on areas of development and weaknesses is the key. Being able to work on things that give a sense of purpose motivates you to do greater things.

To develop an executive voice, 1. Always understand the context of a conversation, 2. Focus more on the wider goal, 3. Reach out to more people and build relationships, 4. Think of solutions, and 5. Learn to stay calm.

By Kaihan Krippendorff
You can unlock the strategic advantage for your organization by employing five critical patterns that involve – imagination, dissection, expansion, analysis and selling--to drive enduring, sustainable growth.

By Damodar Mall

Emerging markets of the size of today's India or the United States at the turn of the last century, assert their preferences which are very distinct from other emerged markets. Global strategists should pay heed to what the local consumer wants in a deep and wide market such as India.

There are two Indias in terms of consumers. Retailers and marketers should target each segment differently. India 1 is exclusive and service-oriented, while India 2 shows its might on sale days when the price point is the sole factor.

Retail stores score higher than the neighborhood grocery store as they offer anonymity, choice, and change without compromising on price, comfort, and dignity.

Food habits in India are different from other regions in the world. A peek inside the refrigerator in a middle-class Indian home will throw up interesting observations: the size is bigger than the one they used earlier, perishables are stored for longer durations, open to exotic food, semi-ready for convenience, and no frozen meals.

Creating a choice for the consumer by modernizing retail, and charging a higher price for better quality is possible if the entire value chain participates. This is possible through FDI.

My English Podcast "Lifebook" can be listened on the link https://anchor.fm/sanjay-gora7

My Hindi Podcast "Kitabi Keeda" can be listened on the link https://anchor.fm/sanjay-gora

Books written by me are available on Amazon, Flipkart and Notionpress sites.

https://www.amazon.in/s?i=stripbooks&rh=p_27%3ASanjay+Gora&ref=dp_byline_sr_book_1

https://www.flipkart.com/search?q=sanjay%20gora&otracker=search&otracker1=search&marketplace=FLIPKART&as-show=on&as=off

https://notionpress.com/author/36667

Notes on Management 170122

 By Sandip Das

It is possible to make the consumer a partner in your campaign if your advertising focuses on making an emotional connection with the client, rather than on making tall claims.

Empowering your customer service employees will inspire them to come up with magical solutions by going beyond the call of duty, which will go a long way towards enhancing the reputation of your brand.

To be authentic, it is important for managers to lead by example and walk the talk on the cultures and values they want to infuse in their organization.

Technology, speed, and agility are forcing us to rethink the way we approach innovation today. We cannot afford overly long development times or slow decision-making if we want to create a culture of innovation.

The best way to nurture and motivate young managers is to allow interaction with senior management to understand the strategic vision of the company, such that they hear the message directly and can contribute with fresh, innovative ideas.

To penetrate into a strong, competitive market, sometimes you need to challenge all conventional thinking in order to reimagine your brand.

Companies must understand that technology is just a means to enable the needs of human beings and they can anticipate challenges before making decisions by asking human-centric questions to drive the future of innovation.

When pioneering something new that customers do not know they want, and where you probably do not have a blueprint to work with, you must build the right environment by creating a need for your offering and expounding on its benefits.

Companies must understand what they stand for, and what they strive for and then deliberate on every aspect of the brand--from aesthetics to service--and embody it in the brand to achieve the highest level of customer satisfaction.

It is key for businesses to embrace age-, gender-, and rank-agnostic digital transformation in order to survive and maintain their competitive advantage in a fast-changing world.

Observing your potential customers and picking up on their likes and dislikes, even before they become actual customers, is a smart marketing move by brands, as it allows them time to plan meticulously years ahead, getting the edge over competition.

An effective way to inspire and train people is by inviting speakers from outside of your industry to speak about their experiences and different aspects of their business. This forces people to think of solutions beyond what is intuitive and take a leaf out of other industries.

Notes on Marketing 140122

Salesforce and retail networks help to tap consumer needs. Don't ask what is working, ask what is not right. Winning at the game is about understanding what the consumer wants today and being ready on time with it.

Graduate from being a product to a brand to an experience. It relies on the ability to catch a trend at the outset and leverage it into an opportunity.

Advertising has evolved into the role of demand generation beyond its initial purpose of informing. The difference between aspiration and the income to achieve it creates premium demand, advertising is key to that.

The factors of success of one business cannot be applied to another even if they belong to the same category. Be clear about what differentiates the brand and focus on creating fans. The consumer looks to an Indian experience which is also progressive.

Keep the consumer at the center of the business strategy and deliver using technology, design, variety, advertising, and retailing. Standing up to the needs of the customer in a changing marketplace results leads to success.

In a closed market, differentiation depends on fewer parameters. In an open market, being a multi-brand is advantageous as you can reach different segments of consumers. The key, as always, is consumer centricity.

Leveraging the essence of brand ambassadors, rather than their face, works with consumers. Using stories to convey the message instead of a celebrity showcasing a brand leaves a more lasting impression.
Today's Indian consumer in lifestyle categories looks for modernity while continuing tradition. Women outnumber men as buyers in most of these segments.

(Bhaskar Bhat, Titan)